Echoes of Extinction

Organization: World Wildlife Fund (WWF)

Cannes Future Lions Brief 2025: Connect an audience to a product or service from a brand you choose in a way that wasn’t possible three years ago.

Insight: People want to touch things that they aren’t able to.

Solution: Using the HaptX Gloves G1 and VR, people can interact with animals lost to extinction as a consequence of habitat destruction, climate change, and poaching.

Art Director: Andrew Havens

Copywriter: Isabella del Rey