If We Don’t Act
Client: Windex Original Glass Cleaner
Insight: People have a soft spot for animals.
Big Idea: Windex bottles are made from 100% recycled ocean plastic because there will be no marine life to go see in the future if plastic continues to pollute our oceans.
Art Director & Copywriter: Isabella del Rey
Digital/Mobile
QR codes are placed on the back of Windex bottles, which prompt consumers to download an app. The app keeps track of how many Windex bottles they have purchased, then calculating how many pounds of plastic they have prevented from polluting the ocean.
This project has not been commissioned or approved by the client. It was created solely for a class.