How Do I Know If I’m Gay?
Organization: The Trevor Project
Insight: LGBTQ+ youth often seek the internet for sexuality and gender-related advice.
Big Idea: Though the internet may not have all the answers for sexuality or gender, it can recommend The Trevor Project as a resource.
Art Director & Copywriter: Isabella del Rey
Digital: Google Search Engine
Any time a sexuality-related question is searched on Google, the search engine will show the above text and recommend The Trevor Project as a resource. The Google search for “Am I Gay?” is up by 1300% since 2004 and LGBTQ+ youth often seek the internet for advice on their sexuality.
Emerging Technology: ChatGPT
Any time a gender-related question is asked on ChatGPT, the chatbot will show the above text and recommend The Trevor Project as a resource. Many gender-questioning youth turn to ChatGPT for advice.
This project has not been commissioned or approved by the client. It was created solely for a class.