Scorned Lover
Client: Waze
Insight: People turn to Waze as a last resort, after exhausting Apple Maps.
Big Idea: Waze can treat you better than Apple Maps can.
Art Director & Copywriter: Isabella del Rey
Outdoor
Copy of digital billboards change depending on relevance of information to the area.
This project has not been commissioned or approved by the client. It was created solely for a class.