Underneath the Glass Slipper

Client: Duolingo

Challenge: Get Gen Z and millennials to sign up to learn with Duolingo by creating a buzzworthy idea that taps into their fandoms and help them get more out of what they love.

Insight: Reading the English translations of classic books leaves out native language details that enhance the story.

Big Idea: Uncover the original and intended meaning of Disney stories by looking through the lens of their native languages with Duolingo.

Art Director: Alyssa Thompson

Copywriter: Isabella del Rey